Print-Ready Art Part 3 – Bleed, Cut Line, and Safe Areas

If you are ordering any print items and are preparing your own artwork, here are a few things to keep in mind to make sure your artwork is print-ready.  For more information please see this post about resolution and this post about file types.  Once you have the correct resolution and file type, make sure your file has the correct layout so the printer can cut it properly.

  1.  Bleed

Make sure your file has at least .125 inches of bleed on each side.  What this means is that the artwork for your postcard, brochure, business card, etc. must be .125 inches larger on all sides than the finished product.  For example, a standard business card is 3.5 inches by 2 inches.  Your artwork should therefore be 3.75 inches by 2.25 inches.  This is to ensure that there is no white space around the card when it is cut by the printer.

bleed-picture

2.  Safe Area

Make sure all text and important pictures are inside the “safe area.”  This is to make sure that important pieces don’t accidentally get cut off.  Text and logos should not be close to the edge.

safe-chart

3.  Cut Line

Finally, look at your final artwork and make sure that you have .125 inches of bleed beyond the cut line.  See the diagram below for a standard business card.  Artwork should extend beyond the red line.

cutlines

Corporate Gifts – Ideas and Inspiration

corporate gifts

With the holidays rapidly approaching, now is the time to think about corporate gifts.  Thoughtfully chosen corporate gifts show appreciation for employees or clients.  Create a positive vibe around the office with gifts for the staff, or keep clients loyal with personalized luxury gifts.

The best corporate gifts are useful.  Useful doesn’t necessarily mean the gift has to be practical.  A luxurious, pampering gift such as a spa gift box engraved with your logo or scented candles will make the recipient feel appreciated.  Food items such as chocolates or nuts are always appreciated, as well.  Practical gifts are great, too, because the recipient may use the gift often–for example a mobile charger or thermal mug.

Gift Box with Logo

Corporate gifts can help keep your company on the mind of your customer, and associate your company with a positive feeling.  Customers and clients will think of your company when they use the gift, and will feel valued.  Send an elegant gift such as a leather journal personalized with his or her name embossed on the cover, or a gift basket tailored to his or her interests.

imahe

To truly make customers and employees feel appreciated and valued, include a personal, handwritten note with the gift.  This shows more effort and will have a greater impact than simply sending out the same gift and generic card to everyone.  A handwritten note makes the recipient feel that time and effort was put into the gift.  Customized note cards with your company logo and message are a great, as long as a personal written note is inside.

handwrittennote

Don’t forget your employees who keep your business running.  As with gifts for clients, the best gifts for employees are thoughtful and useful.  Gifts such as a basket of gourmet snacks, a gift card to a favorite restaurant, or tech gadgets are popular corporate gift items.

employees

Corporate gifts are not just for the holidays!  Gifts are even more appreciated at unexpected times.  Surprise an employee with a gift recognizing an above-and-beyond effort, or send a client a fun gift on a different holiday such as St. Patrick’s Day or Valentine’s Day.

Need some more gift ideas?  Give us a call at 918-252-4100 and we will be happy to help you come up with great ideas sure to make an impact!

Custom Promotional Products: Print-Ready Art Part 2

When ordering custom promotional products, it is important to make sure that you have artwork in the correct format and size for printing.  In a previous post, we discussed vector artwork which is needed for custom promotional products such as clothing, bags, drinkware, etc.  This post will focus on printed paper products such as business cards, brochures, invitations, postcards, and folders.

A vector file is not necessary for most printed items.  However, a high-resolution file is a must.  A .pdf is the most common file format used for printed promotional products.  For the tech savvy: the .pdf file needs to be in CMYK format, at least 300 dpi, and the same size or bigger as the final product.

If all of this is a foreign language to you, don’t worry!  Give us a call and we can help.

To put it simply,  a picture grabbed from a website will most likely not work for your print project.  Sharp on the screen does not mean it will look sharp and crisp in print.  Here is a visual example:

web images will not work for printing custom promotional products

The picture looked fine on the computer screen, but when it printed, it looked blurry and pixelated.  We don’t want this to happen on your printed custom promotional products.  When you place an order, we will check your artwork to see if it is print-ready and help you find or create* artwork that will work for your particular project.

Call us today so we can help you create eye-catching, professional business cards, promotional materials, brochures, mailers, and more to make your business or organization stand out.  Also, browse our website for new custom products to help promote your business.

*there may be an artwork fee depending on the amount of work involved.  We will provide an estimate before beginning any work if a fee is involved.

Custom Printed Business Cards and More

SunDANCE now offers custom printed business cards, along with many other custom printing options including signs, envelopes, notepads, sticky notes, and more.  We can print your design, or design a card for you.

Custom Printed Business Cards

Many options are also available for custom printed business cards such as gold foil, embossing, and rounded corners.  Make your business card stand out by making it a unique shape, such as an oval, or a different material such as clear plastic or wood.  Another great way to make your business card memorable is to also make it useful.  For example, create a business card with a yearly calendar on the back, or order business card magnets.  Don’t waste any space on the card–put a coupon or special offer on the back of the card.

oval custom printed business card

Some may argue that business cards are not needed anymore because people keep contact information digitally.  However, business card sales are still going strong and according to The Economist:

“one can just as well argue the opposite: that business cards are here to stay, and in a blizzard of meetings and correspondence, it is more important than ever that your card stands out. Attempts to reinvent business cards for the digital age have got nowhere.

Even at the trendiest of Silicon Valley tech gatherings, people still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.”

Having a quality card with a unique design that reflects your brand will help you stand out against digital contacts.

In addition to business cards, we also offer many other types of custom printing including forms, presentation folders, stickers, calendars, and more which are a tangible way to promote your business.  Browse our website or give us a call to learn more about our custom printing options.

Pet-Themed Promotional Products

Pet-themed promotional products are a great way to market your business, even if your business has nothing to do with pets.  Pet parents spend 60 billion dollars annually on their fur babies (or feather babies, or scale babies). People love their animals and appreciate pet-themed promotional products from all types of companies.

Hand out dog bandanas with your logo on them at any outdoor event.  Imagine all of those adorable animals happily running around showing off your brand.  Sponsor a booth at a walk or pet-adoption festival and hand out pet-themed promotional products that will be useful to pet owners such as bag dispensers, safety lights for pet collars, food bag clips, etc.  The pet owner will see your logo every time he or she uses the product.

Pet-themed promotional products

My pugs showing off bandanas given to them at an outdoor festival.

Pet events and pet-themed promotional products are also a great way to give back to the community.  Donate custom t-shirts with your logo on the back, and a cute message or dog artwork on the front to a favorite rescue group to give away or sell for a donation.

As a proud mom to two precious pugs, I know that I love it when any company or organization helps animals in general or is kind to my babies.  Paying attention to pets is a great way to increase awareness and positive feelings about your business or organization.

Pet-themed promtional products

Check out our SunDANCE Promos website for more pet-themed promotional product ideas or feel free to call us for help customizing your marketing strategy using promotional products for your next event.

Summer Event Marketing Ideas

Summer is almost here and that means it is time to plan event marketing for all of the summer festivals, concerts, walks, and other outdoor events.  Whether your company or organization has a booth at an event, is sponsoring a festival, or handing out goodie bags at a walk, make sure you give participants useful products to give them a positive feeling about your brand.

The Ultimate Summer Event Marketing Swag Bag

Bags, pens, and t-shirts are the most popular promotional items used for event marketing.  While t-shirts are great to give out before a walk or event, the best item to give away at an event is a bag.  The participants will use the bag to hold any other items given to them by other groups, and they will use the bag at future events, while shopping, or while traveling–creating lots of opportunities for your brand to be seen.  A reusable tote is an inexpensive, yet highly visible, way to get your brand noticed.  To make your brand stand out, make sure to fill it with more unique and useful items such as sunscreen, lip balm, sunglasses, or a stylish water bottle.

Event Marketing Promotional Tote BagFill it with Immediately Useful Products

At an outdoor event, people need sun protection and hydration.  Include a pair of sunglasses, a lip balm with an SPF, and sunscreen.  Here is a kit that includes sunscreen, aloe, lip balm, and bandages in a custom-printed case.

Suncare Kit for Summer Event MarketingAn umbrella is a great idea for an outdoor event marketing bag.  It can be used in a case of unexpected rain, or to keep participants in the shade on a sunny day.  It will also get a lot of use beyond that particular event.

Summer Event Marketing UmbrellaFinally, add a water bottle to the bag.  People love getting items that they will actually use, so choose a stylish bottle that he or she would love to take to work or to the gym.  It will not only give them a positive view of your company, but it will also show your brand off to gym buddies and coworkers!

Logo Water BottleOf course, we can help put together a unique collection of promotional items to help with your summer event marketing needs.  Give us a call at 918-252-4100 or email us at sosupply@sundanceoffice.com.

 

Custom Shirts with Your Logo from Local Tulsa Company

Custom shirts are the most popular form of promotional products.  58% of people on the United States own at least one promotional shirt.  T-shirts are especially effective in the midwest, with 95% of people remember the name of a company who gave them a custom shirt.

Custom shirts are loved by all age groups.  It is easy to target to a specific market because there are so many styles of custom shirts available.  Promotional t-shirts do not have to be the boxy, plain white t-shirt with a logo on it.  Your logo can be printed, embroidered, created from rhinestones, appliqued, or any combination of decoration styles to create a unique look.  Your logo can be applied to t-shirts, dressy button up shirts, polo shirts, form-fitting ladies’ shirts, tank-tops, jerseys, and more.  Choose a shirt that fits the current style of your target audience to create a lasting impression!

Custom shirts by age group

Why give shirts to your target audience?  Research shows that consumers have a more favorable view of a company and are more likely to remember it when they are given a promotional product such as a t-shirt.  Promotional shirts are a cost-effective form of advertising that costs less per impression than traditional forms of advertising.

Here are some of our favorite shirts that we can help you customize to suit the style and needs of your target audience.

We love these tri-blend pieced crew neck shirts.  They are a stylish alternative to the basic t-shirt, while still maintaining the same level comfort and universal appeal.  They are available in styles for men and women and in a variety of color combinations.

custom shirts

For a more upscale look, have your logo embroidered on an oxford  shirt.  We like this style by Port Authority that is available in styles for men and women.

custom shirt

For a sporty look, we like these Sport Tek color block polo shirts that are made to wick moisture and resist stains and odors.  They come in different colors and in styles for men and women.

custom promotional polo shirtWe have thousands of available styles.  Browse them at now on our promotional products website, or call us today for a consultation. at 918-252-4100.

*statistics and infographic courtesy of ASI.

** promotional products are not eligible for coupons, discounts, or free shipping.