Custom Promotional Products: Print-Ready Art Part 2

When ordering custom promotional products, it is important to make sure that you have artwork in the correct format and size for printing.  In a previous post, we discussed vector artwork which is needed for custom promotional products such as clothing, bags, drinkware, etc.  This post will focus on printed paper products such as business cards, brochures, invitations, postcards, and folders.

A vector file is not necessary for most printed items.  However, a high-resolution file is a must.  A .pdf is the most common file format used for printed promotional products.  For the tech savvy: the .pdf file needs to be in CMYK format, at least 300 dpi, and the same size or bigger as the final product.

If all of this is a foreign language to you, don’t worry!  Give us a call and we can help.

To put it simply,  a picture grabbed from a website will most likely not work for your print project.  Sharp on the screen does not mean it will look sharp and crisp in print.  Here is a visual example:

web images will not work for printing custom promotional products

The picture looked fine on the computer screen, but when it printed, it looked blurry and pixelated.  We don’t want this to happen on your printed custom promotional products.  When you place an order, we will check your artwork to see if it is print-ready and help you find or create* artwork that will work for your particular project.

Call us today so we can help you create eye-catching, professional business cards, promotional materials, brochures, mailers, and more to make your business or organization stand out.  Also, browse our website for new custom products to help promote your business.

*there may be an artwork fee depending on the amount of work involved.  We will provide an estimate before beginning any work if a fee is involved.