Summer is almost here and that means it is time to plan event marketing for all of the summer festivals, concerts, walks, and other outdoor events. Whether your company or organization has a booth at an event, is sponsoring a festival, or handing out goodie bags at a walk, make sure you give participants useful products to give them a positive feeling about your brand.
The Ultimate Summer Event Marketing Swag Bag
Bags, pens, and t-shirts are the most popular promotional items used for event marketing. While t-shirts are great to give out before a walk or event, the best item to give away at an event is a bag. The participants will use the bag to hold any other items given to them by other groups, and they will use the bag at future events, while shopping, or while traveling-creating lots of opportunities for your brand to be seen. A reusable tote is an inexpensive, yet highly visible, way to get your brand noticed. To make your brand stand out, make sure to fill it with more unique and useful items such as sunscreen, lip balm, sunglasses, or a stylish water bottle.
Fill it with Immediately Useful Products
At an outdoor event, people need sun protection and hydration. Include a pair of sunglasses, a lip balm with an SPF, and sunscreen. Here is a kit that includes sunscreen, aloe, lip balm, and bandages in a custom-printed case.
An umbrella is a great idea for an outdoor event marketing bag. It can be used in a case of unexpected rain, or to keep participants in the shade on a sunny day. It will also get a lot of use beyond that particular event.
Finally, add a water bottle to the bag. People love getting items that they will actually use, so choose a stylish bottle that he or she would love to take to work or to the gym. It will not only give them a positive view of your company, but it will also show your brand off to gym buddies and coworkers!
Of course, we can help put together a unique collection of promotional items to help with your summer event marketing needs. Give us a call at 918-252-4100 or email us at [email protected].