Why Buy Promotional Products? An In-Depth Study

An In-Depth Study of Ad Impressions of Promotional Products
Global Ad Impressions Study

Why should I give away branded freebies?
A recent study by the Advertising Specialty Institute finds that promotional products are the most high-impact, cost-effective advertising medium around for their clients. The findings in this study are based on thousands of in-person and online surveys taken by consumers in the U.S., Canada, Mexico and parts of Europe. This survey answers questions about promotional products’ reach, consumers’ perceptions of them and how branded products influence buying decisions and products’ impact on consumer opinions of the advertiser.

U.S. consumers were asked which promo products they currently owned. Promotional items are defined as items that have an advertiser’s logo and/or message on them, that are usually given away for free by companies to consumers.

Promotional pens and drinkware are widely owned by consumers across the United States, nearly 9 in 10 consumers report owning each. In fact, most categories of promotional products are owned by more than half of consumers!

Promo Products Make an Impression

The study also reveals some interesting information about impressions made by each product. The number of impressions a product makes was derived from multiplying how long a recipient has the product by how many people they come in contact when using it by the frequency of its usage. In the U.S., outerwear generates the most impressions (6,100) of any item measured in the study. This is because outerwear is often worn in public places where it can be seen by many people. Other items that deliver a large number of impressions are headwear, T-shirts, bags and writing instruments.

Promotional products are the most highly regarded form of advertising

Promo products are the most highly regarded form of advertising, beating out traditional standbys like newspaper, magazine, internet, radio & television advertising. Consumers are about 2.5x more likely to favor promo products over internet advertising. Surveyers also asked respondents how many promotional products they owned. The results indicate the average household in the United States owns 30 promo items! Talk about reach! You can read the full study here.

Let us help you make an impression that lasts on your customers!
Call (918) 252-4110 today, or visit us at sundancepromos.com

8 Ways to Fight Cold and Flu at the Office

It is cold and flu season-that most wonderful time of the year when everyone at the office is sneezing and coughing and you wish you could wear a hazmat suit to work. While wearing coveralls and a gas mask may not be practical, there are easier ways to help reduce the risk of getting sick. Here are some small steps you can take to help keep everyone well at the office and reduce sick days.

Earth-Friendly Promotional Products

Celebrate Earth Day with Earth-Friendly Promotional Products from Sundance Office

Promote your business, organization, or cause with earth-friendly promotional products. Look for products made from recycled/recyclable materials, products that are biodegradable, and/or products that help reduce waste, such as reusable grocery bags.

Earth-Friendly Promotional Products

Earth Day is on April 22, but you don’t have to wait for a holiday to choose earth-friendly products for promotion. Here are some ideas of ways you can promote your business and do a small part to help the environment.

Biodegradable and Reusable Tote Bag

This cotton tote bag is the perfect earth-friendly promotional product! Sustainable and spacious, this tote bag is made of 6 oz. biodegradable cotton canvas. A reusable bag takes the place of hundreds of plastic grocery bags, saving landfill space, sea creatures, gas and oil, and more.

Biodegradable BagRecycled Cardboard Notebook and Pen

A recyclable and biodegradable spiral notebook, which also includes a recyclable and biodegradable cardboard pen! Includes 60 sheets of spiral bound, white, lined paper. Great for a conference giveaway.

Notebook and Pen SetSeed Paper Mini Cards

Plantable mini cards are a unique promotional idea. The seed card is made of wildflower seeds that you can simply plant the card, water it, and enjoy lovely flowers. Each one is handmade from 100% recycled paper.

seed cardIf you need more ideas for earth-friendly promotions, give us a call at 918-252-4100. We have many other options including recycled sticky note pads, recycled pens, plantable coasters, seed pencils, and more. Of course, we always have many “green” choices for office supplies, janitorial, and breakroom products. We can help you make sure everything your company uses is as eco-friendly as possible, from recycled clipboards and folders, to waste-reducing cleaning chemicals. Make every day Earth Day with earth-friendly products. Every little bit adds up to help make our planet healthy for us and for future generations.

Pantone Color of the Year: Greenery

greenery

Color authority Pantone has chosen the color Greenery as the color of the year for 2017. According to Pantone, the color is symbolic of new beginnings, freshness, and nature. The describe it as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”You can incorporate the freshness of Greenery in your office! Here are some basic office supplies in this lovely shade of zesty green. Click the photos to shop these items at Sundance.

PaperPro Stapler

greenery staplerSwingline Electric Pencil Sharpener

greenery_sharpenerScotch Expressions Tape

Tape in Greenery

Astrobrights Color Copy Paper

Green Copy Paper

Sharpie Highlighters

greenery highlighter

New Website. New Look. Same Sundance.

sundance teamHave you noticed that Sundance has had a makeover? We have a new logo, a new look, and a new website, but we are still the same Sundance that has served the office supply needs of Eastern Oklahoma since 1989.

We hope that our new look will help emphasize that Sundance is more than an office supply company-we can help with just about everything an office or facility needs from promotional products to janitorial supplies to furniture.

Sundance Office means more WOW in your workday

Our new slogan, “more wow in your workday” is more than just a tagline. We have always worked to wow our customers with great prices, exceptional service, and our famous free cookies! We will continue to wow you as we expand our product selection and services.

At Sundance Office, we believe that everyone deserves more WOW in the workday. That’s why we bring more solutions to supply every part of your office; more savings to keep your budget in check; and more personalized service so you can accomplish more in your day.

More WOW makes your workday more productive and more fun.

Sundance means more wow in your workday

One source can supply the entire workplace. Sundance is the one source to save you time and money on everything in the workplace from office products and furniture to janitorial and breakroom supplies.

Wow! Cleaning supplies, furniture, paper and snacks all from one supplier.

Systematic savings you can count on. From our eagle- eye review of every order to our monthly “best value” reports, we make sure you always know your savings opportunities so you can manage your budget with confidence.

Wow! Someone double-checked my order and found even more savings.

Personal attention every day. Can’t find what you’re looking for? We’re on it. Need a special order? No problem. We’re flexible and responsive to your needs, delivered daily with a dose of happiness.

Wow! Fresh baked cookies with every $75 order.

How can we wow you today?

Custom Printed Business Cards and More

SunDANCE now offers custom printed business cards, along with many other custom printing options including signs, envelopes, notepads, sticky notes, and more. We can print your design, or design a card for you.

Custom Printed Business Cards

Many options are also available for custom printed business cards such as gold foil, embossing, and rounded corners. Make your business card stand out by making it a unique shape, such as an oval, or a different material such as clear plastic or wood. Another great way to make your business card memorable is to also make it useful. For example, create a business card with a yearly calendar on the back, or order business card magnets. Don’t waste any space on the card-put a coupon or special offer on the back of the card.

oval custom printed business card

Some may argue that business cards are not needed anymore because people keep contact information digitally. However, business card sales are still going strong and according to The Economist:

“one can just as well argue the opposite: that business cards are here to stay, and in a blizzard of meetings and correspondence, it is more important than ever that your card stands out. Attempts to reinvent business cards for the digital age have got nowhere.

Even at the trendiest of Silicon Valley tech gatherings, people still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.”

Having a quality card with a unique design that reflects your brand will help you stand out against digital contacts.

In addition to business cards, we also offer many other types of custom printing including forms, presentation folders, stickers, calendars, and more which are a tangible way to promote your business. Browse our website or give us a call to learn more about our custom printing options.

Earth-Friendly Office Supplies

Earth Day is coming up! Celebrate Earth Day every day with earth-friendly office supplies.

Earth Day was founded on April 22, 1970. Today, Earth Day efforts focus on all aspects of the environment from providing cleaner air, to saving endangered species, to protecting rain forests. You can help protect our planet in small ways, like taking your own cloth bags to the grocery store, recycling your trash, and purchasing recycled products. Your business or organization can help by using recycled and recyclable office and breakroom products.

Earth-Friendly Office Supplies

We do have several recycled and recyclable products available at SunDANCE. It may not seem like a big deal, but recycling has many benefits beyond saving trees. According to the University of Southern Indiana, “each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!”

Here are some of our favorite earth-friendly office supplies available at SunDANCE.

Universal One Recycled Sticky Notes

Make those brilliant ideas stick with made-in-the-USA recycled sticky notes.

Earth-Friendly Office Supplies Recycled Sticky NotesUniversal Recycled Clipboards

Made from 100% recycled hardwood. Eco-certified for Sustainable Use of Wood Fiber Standard 4-11 by Composite Panel Association.

Earth-Friendly Office Supplies - clipboards

Recycled Interior File Folders, 1/3 Cut Top Tab, Letter, Assorted, 100/Box

Recycled doesn’t have to mean brown and boring! Organize in style with these colorful recycled interior file folders that fit inside hanging folders.

Earth-friendly colorful file foldersRecycled Tall Kitchen Bags, 13-16gal, .8mil, 24 x 33, White, 150 Bags/Box

Take care of business with these extra-heavy, linear-low-density plastic liners. So tough, they’re nearly puncture-proof. Contains 75% recycled content.

Earth-Friendly Trash BagsEvolution World 24% Recycled Content Hot Cups Convenience Pack - 20oz., 50/PK

Sip your morning coffee from these sturdy and dependable cups made from recycled fiber. Leakproof interior lining and comfortable, smooth-rolled rim.

eco friendly cupUsing earth-friendly office supplies may seem like a small step, but every little bit helps to save the earth. Happy Earth Day!

Pak-it Revolutionary Cleaning Products

Pak-it cleaners Pak it

Pak-it products are cleaning pods in over 30 formulas for janitorial, housekeeping, breakroom and facilities maintenance. They are the same concept as dishwasher or laundry detergent pods, and just as easy to use.

The pods are color-coded and there is no need to measure anything or cut them open. You simply fill a spray bottle (or bucket depending on the product) with water, drop in the pod, and it dissolves within 2 minutes.

The pods are a great choice for businesses that want to save money, reduce waste, and conserve storage space. Instead of purchasing individual bottles of cleaners that take up a lot of spaced in the janitorial closet, simply purchase a pack of small pods to use only when needed. No special training is needed to use the pods. They are color-coded to match the proper bottle. There is no worry about measuring, spilling, or coming into contact with the chemicals because the pods do not need to be opened.

pak-it-graphic pak it

Pak-it products are all made in the USA by Big 3 Packaging located in Philadelphia. They create less waste than traditional cleaning products because the spray bottle is designed to be refilled and reused, and the packets dissolve completely, so there is nothing to throw away.

The packaging makes the system easy to use. The pods are color-coded to match the bottles. The text on the bottle is in Spanish and English. Pak-it has created an easy, efficient, less expensive, and less wasteful way to clean!

Pak-its are available in formulas for just about any cleaning need. These include glass cleaner, floor cleaner, multi-purpose cleaner, car wash, boat and deck wash, deodorizer, carpet cleaner, disinfectant, window cleaner, laundry detergent, and many more.

Visit the Pak-it website to watch videos explaining the Pak-it system and each of the individual formulas. Visit SunDANCE Office Supply to order now.

Pak it Cleaning Products

Go Green and Save Green with Remanufactured Toner

Remanufactured TonerSave the Earth and your Budget with Remanufactured Toner Cartridges

Innovera remanufactured toner cartridges are recycled, remanufactured and reliable.

They don’t just “repair” or “refill” cartridges. They take original toner cartridges that would otherwise end up in landfills and expertly replace all of the key components back to OEM standards.

Did you know…

Use remanufactured toner to save landfill spaceSwitching to Innovera will not only save landfill space, it will also save money. Let us build you a Cartridge Savings Report that will detail your cartridge usage and how much you can save by making the switch. Contact your DANCE partner to get this report.

Savings Chart - Remanufactured Toner

There are other ways to conserve ink and toner by making small changes such as using an ink-saving font. Read more ink-saving tips.

Are you afraid to make the switch? Read the truth behind these common misconceptions about remanufactured toner cartridges.

How to Conserve Printer Ink and Toner

Printer ink is one of the most expensive liquids money can buy. At $4,285 per liter, it is more expensive than champagne, gasoline, and even fancy perfume! If your organization is running through this precious liquid at an expensive pace, there are steps you can take to reduce the cost.

Printer Ink Consumption and Cost

Use the font Garamond instead of Times New Roman

It seems like font choice is nothing more than a design decision. However, it really does have an effect on the amount of ink consumed. 14-year-old student Suvir Mirchandani conducted a science project in which he discovered that if documents were printed using the font Garamond instead of Times New Roman, ink consumption was reduced by 24%. He calculated that his school could save thousands, and the government could save millions, by making this simple change!

Print Internal Documents on Draft Mode

After clicking print, a screen with options usually pops up. Instead of just clicking “OK,” click “properties.” Change the print mode to “draft.” What this does is prints your document using less ink. It will be lighter and not as sharp, but will save your ink. Always use the draft mode unless the document is something that will be presented to someone else or displayed. Anything you are printing just for yourself, for reference, or for back-up, should be printed in this mode to save ink and toner.

Adjust Formatting

If you are printing a text document, there are some formatting options you can use to conserve ink, and conserve paper. Choose a font that uses less ink, such as Garamond. Use a small font size, and avoid using bold type. To conserve paper, change the margins to as narrow as possible, and make the document single-spaced to save paper. If you just need part of a document, highlight it and click “print selection” instead of printing the whole document.

Utilize Technology

If you need a document in multiple places, use cloud storage or flash drives to save it for use wherever you are, rather than printing it. Send as much as you can by email instead of hard copy. Do not print emails unless absolutely necessary. Use smartphone apps to do tasks that might otherwise require paper and printer ink. For example, SunDANCE has a mobile app that allows you to access, list, and purchase your office supplies right from your phone!

Choose Printers and Cartridges Wisely

When shopping for a printer, consider the price of ink in your decision. Furthermore, consider remanufactured cartridges. They are better for the environment, cost less money, and are equal to or better than the more expensive brands.